The Leaders in Outdoor Living
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We’re expanding nationally and are strategically aligned to provide unmatched support, resources, and innovative solutions to a wide range of pool professionals.
About Us
Why Partner With Us?
Easton Select Group is a Massachusetts-based pool services and backyard leisure company with a diversified portfolio of brands providing pool products, services, and expertise to meet the evolving needs of homeowners nationwide.
Our journey began as a second-generation family business with a 50-year legacy of quality and innovation. Easton Select Group’s strategy is to pursue meaningful acquisition opportunities in a highly fragmented industry to achieve the size and scale that provides pool professionals with a competitive advantage for continued success- just as we have with the number of family-owned pool companies under our belt.
Partnerships That Last
Strategic Acquisitions for Accelerated Growth
Our strategy is to seek organizations to partner with, empower them, and unlock their untapped potential to achieve the size and scale of Easton Select Group, and lend expertise where it can do the most good.
By achieving the size and scale necessary to provide a competitive advantage, our goal is to empower pool professionals with the resources, support, and partnerships needed to thrive and expand their success for years to come. Join us and be part of a legacy that values integrity, growth, and a shared vision for the future of outdoor living.
Plunge Pool Concepts
“The New Way to Pool℠”. A Massachusetts-based company specializing in the design and manufacturing of precast concrete plunge pools, offering customizable, quick-to-install plunge pools for luxury smaller backyards.
Christman Pool Service
A premier pool service, renovation, construction and maintenance company based in Portland, Maine. This partnership marks an important milestone in our growth strategy, and expands our premium pool services and exclusive plunge pool offerings in Northern New England.
Easton Pool & Spa
A full-service and pool construction company with over four decades of experience. It has grown into one of the largest pool companies in southeastern Massachusetts, Cape Cod, and Martha’s Vineyard. It is recognized for its total customer satisfaction in pool repair and remodel, pool maintenance and quality inground pools.
Atlantic Water Service
Environmental Pools
A luxury pool builder and service provider based in Bolton, Mass. This acquisition strengthens our collaboration with architects, designers, and contractors, and strengthens Easton Select Group’s leadership and geographic reach across New England and upstate New York.
Sweetwater Pool Service
Island Pools
Shore Pools
Easton Select Group acquired the services operation of Shore Pools, based in Marshfield, Mass. Founded in 1972, Shore Pools built a strong reputation for personalized service and expert advice. This step broaden Easton Pool and Spa’s reach, and its mission to provide stress-free pool care solutions to homeowners in Massachusetts.
New England Aquatics
New England Aquatics is the premier provider in maintenance for commercial and residential swimming pools and spas across the New England region, delivering high-quality service.
Strategic Excellence
Easton Select Group’s growth strategy capitalizes on two major home trends
Expanding Demand For Pool Services
The past five years have seen a significant rise in U.S. pool installations, leading to increased demand for maintenance and services. Easton Select Group is positioned to meet this demand through strategic acquisitions of companies specializing in maintenance, parts, service, and cleaning.
The Rise Of Pools For Smaller Yards
As expansive homes are increasingly built on smaller lots; homeowners are designing unique backyards incorporating smaller inground pools. Easton Select Group’s Plunge Pool Concepts addresses this demand with its customizable, easy-to-install and easy-to-maintain Plunge Plus line of pools that fit any size yard.
