About Us

50-year legacy of quality and innovation

An Innovative Leader In Outdoor Living

Easton Select Group, based in Massachusetts, is a leading provider of pool services and backyard leisure solutions, offering a broad and diversified portfolio of brands that deliver high-quality pool products, professional services, and industry expertise. Built on a second-generation family business that spans over 50 years, Easton Select Group has built a reputation for excellence, innovation, and reliability. The company is dedicated to meeting the ever-changing needs of homeowners across the nation by delivering solutions that enhance outdoor living experiences.

Guided by its legacy and a forward-thinking approach, Easton Select Group has adopted a strategic focus on identifying and acquiring meaningful opportunities within the highly fragmented pool and backyard leisure industry. By pursuing these acquisitions, the company aims to consolidate resources, achieve substantial growth, and establish the scale necessary to offer a competitive edge to pool professionals. This growth strategy not only ensures long-term success for its partners but also strengthens Easton Select Group’s ability to deliver unparalleled value to its customers and stakeholders.

"We are good at what we do, we care deeply about the quality of our product, and we are proud of the service we deliver.”

"Our goal is to achieve the size and scale to become the industry's leading provider of aftermarket pool maintenance and services, and the market leader in plunge pools. Our proven operational expertise, innovative solutions, and resources makes us an ideal partner to help local companies meet evolving homeowner needs in their communities across the U.S. As a company, we are well positioned to set new standards in the pool service and backyard leisure sectors.”